http://professor-lyman.livejournal.com/ (
professor-lyman.livejournal.com) wrote in
fandomhigh2006-03-30 11:44 am
Political Campaigning (Thursday, March 30, 4th period)
"Today we talk about free media," Josh said, tossing down the Washington Post. "Or, more accurately, earned media, because you have to work to get these folks to cover you."
He ran a hand through his hair. "And to cover the aspects of the campaign you want them to talk about. They're more than happy to write horse-race pieces: who's polls have them ahead, the easy stuff. Try to get them to write about your Social Security reform plan is like pulling teeth. You're trying to get them to stick to your message--the one that you've built your entire campaign plan around, remember--and they have other ideas."
He sat down and waved his hands in the air. "Okay. Today think of a story you'd like the press to cover about your candidate and talk out the approach you'd take to pitch the idea with your group members."
He ran a hand through his hair. "And to cover the aspects of the campaign you want them to talk about. They're more than happy to write horse-race pieces: who's polls have them ahead, the easy stuff. Try to get them to write about your Social Security reform plan is like pulling teeth. You're trying to get them to stick to your message--the one that you've built your entire campaign plan around, remember--and they have other ideas."
He sat down and waved his hands in the air. "Okay. Today think of a story you'd like the press to cover about your candidate and talk out the approach you'd take to pitch the idea with your group members."

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