ext_175894 ([identity profile] msgilmoredanes.livejournal.com) wrote in [community profile] fandomhigh2005-10-11 07:08 pm
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Intro to Business

Good evening class.

Tonight we will continue our discussion of business plans.


Who Needs a Business Plan?







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About the only person who doesn't need a business plan is one who's not going into business. You don't need a plan to start a hobby or to moonlight from your regular job. But anybody beginning or extending a venture that will consume significant resources of money, energy or time, and that is expected to return a profit, should take the time to draft some kind of plan.

Start-ups. The classic business plan writer is an entrepreneur seeking funds to help start a new venture. Many, many great companies had their starts on paper, in the form of a plan that was used to convince investors to put up the capital necessary to get them under way.

Most books on business planning seem to be aimed at these start-up business owners. There's one good reason for that: As the least experienced of the potential plan writers, they're probably most appreciative of the guidance. However, it's a mistake to think that only cash-starved start-ups need business plans. Business owners find plans useful at all stages of their companies' existence, whether they're seeking financing or trying to figure out how to invest a surplus.


Established firms seeking help. Not all business plans are written by starry-eyed entrepreneurs. Many are written by and for companies that are long past the start-up stage. WalkerGroup/Designs, for instance, was already well-established as a designer of stores for major retailers when founder Ken Walker got the idea of trademarking and licensing to apparel makers and others the symbols 01-01-00 as a sort of numeric shorthand for the approaching millennium. Before beginning the arduous and costly task of trademarking it worldwide, Walker used a business plan complete with sales forecasts to convince big retailers it would be a good idea to promise to carry the 01-01-00 goods. It helped make the new venture a winner long before the big day arrived. "As a result of the retail support up front," Walker says, "we had over 45 licensees running the gamut of product lines almost from the beginning."

These middle-stage enterprises may draft plans to help them find funding for growth just as the start-ups do, although the amounts they seek may be larger and the investors more willing. They may feel the need for a written plan to help manage an already rapidly growing business. Or a plan may be seen as a valuable tool to be used to convey the mission and prospects of the business to customers, suppliers or others.

taken from this site


Next week we're going to have a quiz on everything we've learned so far. Don't forget to sign the attendance sheet.

[identity profile] not-an-ex-demon.livejournal.com 2005-10-11 11:13 pm (UTC)(link)
Anya arrives, listen intently, and takes perfect notes.

[identity profile] not-an-ex-demon.livejournal.com 2005-10-11 11:41 pm (UTC)(link)
Signs the attendence sheet on her way out of class

[identity profile] lane-drums.livejournal.com 2005-10-11 11:18 pm (UTC)(link)
*Lane takes notes, trying not to fall asleep*

[identity profile] lane-drums.livejournal.com 2005-10-11 11:26 pm (UTC)(link)
...and signs the attendance sheet!

[identity profile] 12parseckessel.livejournal.com 2005-10-11 11:29 pm (UTC)(link)
*comes in and takes good notes. Starts writing his own plan*

[identity profile] miss-monochrome.livejournal.com 2005-10-11 11:32 pm (UTC)(link)
::signs in and takes notes::

[identity profile] http://users.livejournal.com/___lily_evans_/ 2005-10-11 11:32 pm (UTC)(link)
Signs in, takes notes
swerval_zero: (Default)

[personal profile] swerval_zero 2005-10-11 11:52 pm (UTC)(link)
*signs in, takes notes, but interspersed with her notes are scribblings about vampires and puppies*

[identity profile] persian-eunuch.livejournal.com 2005-10-12 01:58 am (UTC)(link)
*signs in*

*wonders when these business people stop making plans and actually do business*

[identity profile] 12parseckessel.livejournal.com 2005-10-12 02:28 am (UTC)(link)
*tosses him a small note*

*nothing on it but a heart*

[identity profile] persian-eunuch.livejournal.com 2005-10-12 04:54 am (UTC)(link)
*draws an arrow through it*

Adds: "B.B. + H.S."

*tosses it back*
swerval_zero: (Default)

[personal profile] swerval_zero 2005-10-12 02:11 am (UTC)(link)
*lingers after class* Professor Gilmore, could I speak to you for a moment?
swerval_zero: (Default)

[personal profile] swerval_zero 2005-10-12 02:13 pm (UTC)(link)
Well, Rory told me she's got a birthday comin' up. An' the other night in the common room, she was talkin' about, um, how cool an' weirdly cute and stuff a vampire puppy might be. So. Um. You can't tell Rory about this because it's supposed t'be a surprise, but...*in a rush* I'm lookin' into that for her an' are you goin' to fail me now?
swerval_zero: (Default)

[personal profile] swerval_zero 2005-10-13 03:01 am (UTC)(link)
Sure! That'd be swerval. What can I do?
swerval_zero: (Default)

[personal profile] swerval_zero 2005-10-13 03:10 pm (UTC)(link)
All right. I'll see you later, then.

[identity profile] kikidelivers.livejournal.com 2005-10-12 01:18 pm (UTC)(link)
Takes notes, nodding.