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fandomhigh2006-03-16 11:39 am
auroryborealis.livejournal.com) wrote in fandomhigh2006-03-16 11:39 am
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Political Campaigning (Thursday, March 16, 2006)
Rory smiled a little nervously at the class.
"Um, hi guys. Angelhandwavily asked me to fill in, and unfortunately, I didn't have time to come up with a movie. So we're going to try an actual class today." She smiled at Logan. "And Mr. Echolls, how many days until the election?"
She sent around a handout for everyone. "Today we're talking about direct mail fundraising, which is exactly what it sounds like: people mailing you money. Since computers have been around this has actually gotten to be an even more popular way to raise funds. The reasons why direct mail is so popular are kind of obvious, really - namely, a significant number of people want to provide financial support for activities and causes they believe in, and many of these donors find that sending a check in response to a mailing to be a convenient and cost-effective way of doing so."
She consulted her notes, and wrote on the board:
Capital
Organization
Time
"These are the biggest constraints, however. It takes enormous amounts of capital just to begin something like this, and clearly you have to get that from somewhere other than having it mailed to you, right? Not to mention having the capabilitie to keep track of literally millions of dollars and donors. And the entire process is very time-consuming, which is something most candidates can't afford. Hence, they use their staff for something like this."
"So," Rory continued, looking at her notes some more, "one of the most cost-effective ways to get started in direct mail is to offer a readable, attractive newsletter which is published four to six times a year. By enclosing a return envelope with each newsletter, you can give readers an opportunity to send contributions. Donors can also be recognized in the newsletter, and articles can be published from time to time about how individuals may remember the organization in their wills."
She looked back up. "Did that make sense? Um. What we're going to do today is kind of easy. You can work on your own or with a partner or two - I don't care - but we're going to kind work off this newsletter thing, and sort of come up with one for ourselves. No, not for your candidate. For you. Come up with a really good tagline sort of deal and a blurb about why people should send you money, hypothetically. Be creative. And...I guess turn it in by next class, since Professor Lyman'll want to see what we've been up to, right?"
She smiled again. "Um. Questions? Or are we good?"
"Um, hi guys. Angel
She sent around a handout for everyone. "Today we're talking about direct mail fundraising, which is exactly what it sounds like: people mailing you money. Since computers have been around this has actually gotten to be an even more popular way to raise funds. The reasons why direct mail is so popular are kind of obvious, really - namely, a significant number of people want to provide financial support for activities and causes they believe in, and many of these donors find that sending a check in response to a mailing to be a convenient and cost-effective way of doing so."
She consulted her notes, and wrote on the board:
Capital
Organization
Time
"These are the biggest constraints, however. It takes enormous amounts of capital just to begin something like this, and clearly you have to get that from somewhere other than having it mailed to you, right? Not to mention having the capabilitie to keep track of literally millions of dollars and donors. And the entire process is very time-consuming, which is something most candidates can't afford. Hence, they use their staff for something like this."
"So," Rory continued, looking at her notes some more, "one of the most cost-effective ways to get started in direct mail is to offer a readable, attractive newsletter which is published four to six times a year. By enclosing a return envelope with each newsletter, you can give readers an opportunity to send contributions. Donors can also be recognized in the newsletter, and articles can be published from time to time about how individuals may remember the organization in their wills."
She looked back up. "Did that make sense? Um. What we're going to do today is kind of easy. You can work on your own or with a partner or two - I don't care - but we're going to kind work off this newsletter thing, and sort of come up with one for ourselves. No, not for your candidate. For you. Come up with a really good tagline sort of deal and a blurb about why people should send you money, hypothetically. Be creative. And...I guess turn it in by next class, since Professor Lyman'll want to see what we've been up to, right?"
She smiled again. "Um. Questions? Or are we good?"
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