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fandomhigh2012-10-22 08:11 am
cataclysmicluck.livejournal.com) wrote in fandomhigh2012-10-22 08:11 am
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How to Start a Business, Monday, Period 3
"This week we're going to start a unit on advertising. We'll get into more specifics next week, but this week I figured I could make this easy and have a day with someone who isn't me talking a lot," Zayne said. "But I am going to talk a little bit first."
"We all know what advertising is. TV or radio commercials, graphic design in print, things popping up on your computer. The whole point is to get attention one way or another. Be clever, be shocking, be annoying, the most important thing tends to be to make an impact. I don't necessarily agree with this, but that's why I'm in real estate, management, and manufacturing instead of advertising," Zayne said.
"Anyway, I have a video for you to watch. It's a lecture about how advertising can affect something's perceived value and how that changed perception can change the worth of the product. Obviously, this idea has some value in the real world, as well. Something I know a little too well, actually," Zayne said. "So watch the video and then let's talk about what you think."
"We all know what advertising is. TV or radio commercials, graphic design in print, things popping up on your computer. The whole point is to get attention one way or another. Be clever, be shocking, be annoying, the most important thing tends to be to make an impact. I don't necessarily agree with this, but that's why I'm in real estate, management, and manufacturing instead of advertising," Zayne said.
"Anyway, I have a video for you to watch. It's a lecture about how advertising can affect something's perceived value and how that changed perception can change the worth of the product. Obviously, this idea has some value in the real world, as well. Something I know a little too well, actually," Zayne said. "So watch the video and then let's talk about what you think."
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