fandomhigh | Starting a Small Business

All right kids, tonight we're going to continue our lesson on Advertising.

Advertising's Two Important Virtues

You have complete control. Unlike public relations efforts, you determine exactly where, when and how often your message will appear, how it will look, and what it will say. You can target your audience more readily and aim at very specific geographic areas.
You can be consistent, presenting your company's image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company, like McDonald's golden arches. Customers will recognize you quickly and easily - in ads, mailers, packaging or signs - if you present yourself consistently.

What Are Advertising's Drawbacks?

It takes planning. Advertising works best and costs least when planned and prepared in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can save money by preparing a number of ads at once.
It takes time and persistence. The effectiveness of your advertising improves gradually over time, because customers don't see every one of your ads.
You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing pay off.

[ooc: use the pretty comments please]

Flat | Top-Level Comments Only

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Anya signs in, takes notes, and impatiently waits for class to end so she can discuss her absence from class earlier in the week.

Charlie spent the entire class avoiding eye contact with Anya.

Anya sees the creep who put Jack's picture on her door. She glares at him.

Paige signs in

Veronica signs in late.

Han tosses Veronica a note. "Saw in the paper you wanted to talk to nonhuman students. My people aren't mainstock human but we're interfertile with 'em, so close enough."

Veronica looks at Han and smiles.

She tosses a note back.

Great! Thanks. I'm not doing an article this week, but I'll get with you soon, okay?

The note that comes back reads: "Swing by the Falcon any time or catch me in Study Hall."

Allie walks over to Lilly's friend.

"Hey, Veronica, you live in the dorms right? Could you hang these up for me and my boyfriend? We're having a party Saturday night at our house. I hope you'll come."

Veronica smiles at the girl Lilly was planning to corrupt. So far, it seems as if Lilly's attempts have been unsuccessful. She hopes it stays that way.

"Sure, no problem," she says, taking the flyers. "And I'll try to swing by."

Piper wanders into class, signs in and takes notes.

Allie signs in and looks around for Lisa. She doesn't think they ever named their mock business for the class project.

Han signs in, and has forgotten to take off his "Safe Walk Volunteer" badge.

Lilly signs in, and takes good notes about advertising.

Charlie signed in and grinned 'hello' at Ms Gilmore-Danes.

One hour before and one hour after class, as always.

After class, Anya walks into to Lorelai's office.

"Hello Lor.....er....Mrs. Danes," she gets so confused when to call her teacher what.

"Hey Anya," Lorelai grins. "How are you?"

"I am very good," she replies. "But I did miss class on Tuesday and I wanted to make sure I didn't miss anything important."

Lorelai rummages through her notes.

"Um, we just went over internet marketing." She finds a piece of paper. "Here's a copy of the lecture notes. Is everything okay? Were you ill?"

She takes the notes, unhappy to hear she has to know something about that damned internet thing Willow is so fond of. Maybe she could get her to explain some of it to her.

"Everything is wonderful. I just had some family things to attend to back home that took me away longer than expected."

"Glad to hear it, Anya. Take care of yourself."

"Thank you," she says with a smile. She decides not to mess with the name problem and leaves the comment at that.

She leaves and heads back to her dorm hoping to run into her roommate.

Starting a Small Business

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