Business 101, Monday [2-16] First Period

[notanactualfairy]

Jean-Paul had a stack of magazines and a laptop computer with him today. "To begin, I would like to apologize for class not being held last week. Like many of you, I was not myself over the weekend, and I was embarrassed dealing with the aftereffects on Monday. However, this week's class will play into the events of the previous weekend quite nicely. We are going to talk about demographics. Demographics tell you who you want to sell to, and who you are actually selling to. They shape marketing particularly. If a company wanted me to buy a product, they would market it differently than they would to one of you. Non? So, your assignment for this period is to select a demographic cohort by applying age, gender, and social class--middle-class males, 18-24, for example--and find one example of advertising or marketing that is designed to appeal to that demographic set and one example that would not, then discuss how the second could be altered to appeal to your group. You may use any of these magazines, or search on the computer. Please take turns."

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[notanactualfairy]

Feel free to make your demographic more specific or ridiculous.